Small entrepreneurs are often demoralised at the prospect of online competition from the big players. Brand awareness, global reach and dedicated financial backing are all utilised to improve search engine rankings, establish relationships and sell products. The monopoly established by big business can seem overwhelming, but there are smaller site strategies that help to improve SEO and create a level playing field. Used wisely, the internet can ultimately allow the cream to rise to the top. Read More
Search engines such as Google are constantly refining and adjusting algorithms that determine web site page rankings. This ever-changing online landscape can be confusing – planting the seed of doubt in users accustomed to link building. In extreme cases, link building is abandoned altogether and viewed as a kind of devious decoy staged by Google to manipulate or punish users. The truth, as proven by many recent studies, is that links remain an important component of page ranking algorithms.
In 2014, Google announced the addition of HTTPS as a web page ranking signal. The change was expected to affect nearly one percent of search queries – a small number in principle, but large enough to attract the attention of digital marketers. After all, it’s acknowledged that Google uses hundreds of analytical strategies in their ranking algorithms, and every small improvement in website performance is welcomed by owners and users.
The purpose or function of a website should determine whether to use HTTP or HTTPS as a data transfer method. Firstly, however, the differences between the two need to be understood, along with any anticipated improvements to SEO that will be rewarded by switching.
Practically every business, large or small, understands the importance of SEO and content marketing. And as we all know, search engine optimisation strategies can change in a heartbeat (or at least whenever Google alters their algorithms). Despite the challenges, any competent digital marketing strategy includes SEO best practices to maximise your visibility.
Current web trends have shown a pretty substantial move from text to media-based content like videos and podcasts. But the truth is that text-based ranking through SEO is still as important today as ever before. And you need to keep up with the trends in ranking to ensure your business’s content remains authoritative, relevant and highly ranked.
Now that we’re well into the swing of 2016, you may be thinking about how your current marketing strategy is faring. This holds especially true for social media where you should be funnelling a significant amount of leads to your site.
Imagine this scenario: you’re an experienced and well-known medical professional who is in high-demand. Your patients all highly recommend you for expert treatment. However, you’d like to grow your business and add some new patients. But, even with referral bonuses and other incentives, you’re simply not getting the results you would like.
Picture this scenario: a general practitioner in East Sydney is working toward growing her patient numbers in the practice. She’s spent some time across social media developing her pages, interacting with the public and promoting her business. She’s built a website with a few related keywords such as “general practitioner” and “accepting new patients.”