The popularity of mobile internet has transformed the advertising landscape forever. The first half of 2016 saw digital ad revenues reach $32.7 billion, an increase of 19% compared to 2015, with mobile ad revenues accounting for $15.5 billion. In other words, mobile now represents almost half of digital advertising revenues. Read More
During the first half of 2016, Microsoft and Google rolled out a host of updates and developments that further refined the way PPCs (pay per click) are rewarded. While not exactly re-inventing the wheel, the changes are being reflected in advertising and marketing strategies with announcements, updates and product launches keenly observed by savvy marketers. Here are some of the new features and services driving PPC trends.