The popularity of mobile internet has transformed the advertising landscape forever. The first half of 2016 saw digital ad revenues reach $32.7 billion, an increase of 19% compared to 2015, with mobile ad revenues accounting for $15.5 billion. In other words, mobile now represents almost half of digital advertising revenues. Read More
Cost effective advertising is essential for an online business to become profitable. There are plenty of paid marketing strategies available, but without a huge advertising budget, you could soon go bust, and purchasing customers only to lose money, is a vanity project only the rich can afford. Advertising on Instagram is an exception to the rule and minimal outlay can provide impressive results.
Rand Fishkin of the Moz team is back with another webinar aimed at explaining how Google is now analysing blog content for quality and relevance. We’ve summed up his key points.
Now that we’re well into the swing of 2016, you may be thinking about how your current marketing strategy is faring. This holds especially true for social media where you should be funnelling a significant amount of leads to your site.
Imagine this scenario: you’re an experienced and well-known medical professional who is in high-demand. Your patients all highly recommend you for expert treatment. However, you’d like to grow your business and add some new patients. But, even with referral bonuses and other incentives, you’re simply not getting the results you would like.
