As you already know, search engine optimisation (SEO) is the key to improving your visibility to everyone on the Internet. From current to prospective patients, you want to do everything you can to be seen. The more visible you are, the easier these people will find you. And that type of visibility directly correlates to patients choosing your practice over others.
As the Internet continues to shift and grow, the need for effective search engine optimisation has not changed. In fact, up to 85% of people will still rely on search engine results to connect them to businesses. This impressive figure is higher than any other online medium. While the public may interact with medical professionals using social media, they’ll still look for you using sites like Google or Bing.