During the first half of 2016, Microsoft and Google rolled out a host of updates and developments that further refined the way PPCs (pay per click) are rewarded. While not exactly re-inventing the wheel, the changes are being reflected in advertising and marketing strategies with announcements, updates and product launches keenly observed by savvy marketers. Here are some of the new features and services driving PPC trends.
While often lamented by marketers and businesses alike, paid search advertising is an immensely important component for any successful marketing strategy. Without adding a paid search element to your campaign, you can expect to lose out on an immense amount of potential leads.
Of course, simply participating in PPC and other paid search programs isn’t enough to succeed, either. You need just the right level of bid management and marketing insight to get the most out of your CPC and improve your click through rates. Otherwise, you’re simply washing your marketing budget right down the drain.