Small entrepreneurs are often demoralised at the prospect of online competition from the big players. Brand awareness, global reach and dedicated financial backing are all utilised to improve search engine rankings, establish relationships and sell products. The monopoly established by big business can seem overwhelming, but there are smaller site strategies that help to improve SEO and create a level playing field. Used wisely, the internet can ultimately allow the cream to rise to the top. Read More
While often lamented by marketers and businesses alike, paid search advertising is an immensely important component for any successful marketing strategy. Without adding a paid search element to your campaign, you can expect to lose out on an immense amount of potential leads.
Of course, simply participating in PPC and other paid search programs isn’t enough to succeed, either. You need just the right level of bid management and marketing insight to get the most out of your CPC and improve your click through rates. Otherwise, you’re simply washing your marketing budget right down the drain.
Imagine this scenario: you’re an experienced and well-known medical professional who is in high-demand. Your patients all highly recommend you for expert treatment. However, you’d like to grow your business and add some new patients. But, even with referral bonuses and other incentives, you’re simply not getting the results you would like.