At the core, multi-channel marketing is a strategy used to integrate one strong branding message to your prospective patients through a variety of mediums. These mediums include both online and offline components to directly reach leads no matter where they are in the world.
This type of approach is more in-line with how your prospective patients are living their lives. People aren’t just sitting in one location or using one website. Accordingly, your approach should encompass multiple channels to reach your patients no matter where they are.
One of the best ways to understand how this advertising technique works for medical professionals is to do a little self-reflection. Think about what a typical day looks like for you. There are all sorts of choices and places you visit every day – both on and off the Internet. Wouldn’t your campaign work better if it extended to all the places you are during a day?