You’ve probably noticed an interesting trend that has become increasingly popular across websites. You load a site and it showcases a bit of video behind the text. You scroll downward and graphics are displayed in an eye-catching style that directs you toward the rest of the content.
This phenomenon, known more commonly as motion graphics, has continued to catch on within design styles across all industries. And as many marketers have recognised, it’s a highly effective means of achieving even better results on websites, digital advertising and more.
The common factor across all these sites is how effectively motion graphics can hold your attention. As you already know, capturing and holding readers’ attention is what inevitably leads to improved business potential, site visits and bookings. This type of objective is very important for you as a medical professional to maximise your online marketing results.