As a medical professional, your strategy in social circles may carry a few additional components compared to other industries. After all, it’s patients that you’re trying to attract – not just customers. However, many of the principles remain the same in the medical industry.
See all the major components of social advertising below – and learn why each one is critically important to delivering even better campaign results.
1. Your Business Home Page
First and foremost, your Facebook home page is a direct way to give people a glimpse into what your business is all about. Use the home page as a tool to describe what your business is about, what sets it apart and why you’re valuable to your patients. Even more importantly, make it easy for patients to contact you, provide a link to your website and possibly have the functionality to schedule an appointment.
2. Your Interactions with the Public
3. Targeted Advertising
Instagram has continued climbing up the rungs of the social media ladder to become one of the most popular choices for users. Just look at the current stats on user data:
- Instagram has over 400 million active users every month.
- Well over 75 million people use the site every day.
- Over 20% of ALL internet users have an Instagram account.
Many medical professionals fail to see the potential for their brand marketing on this platform. As the above data shows, it’s definitely a mistake to forego an active Instagram account.
Here’s how Instagram works the site’s approach to content, sharing and communication is what distinguishes it from other social media sites. Instagram is driven by fast and simple sharing of photographs and pictures. While other social media utilises visual content to help improve the impact, it’s especially critical on Instagram. After all, it’s the primary driver of this medium.
Use these strategies when developing and operating your account to maximise your outreach and branding/marketing potential on Instagram:
Make Your Photos Truly Shine
Instagram is a social powerhouse built on one simple concept: sharing your pictures among your followers. Accordingly, you want your flagship content (read: your pictures) to be your most important focus.
Don’t worry – you don’t need to hire a professional photographer for all your content. However, you need to understand the aspects of photographic composition to ensure that every picture you post looks great.
There are countless resources available online to help improve your understanding, competence and proficiency with your brand-related photography. Even better, both Android and iOS devices have a wealth of apps at your fingertips to quickly and easily produce much better imagery for your Instagram posts.